Fundamental analysis is a method used by investors and analysts to evaluate the intrinsic value of an asset, such as a stock, bond, or company, by examining related financial, economic, and other qualitative and quantitative factors. The goal is to determine whether an asset is overvalued or undervalued based on its underlying financials and thereby guide investment decisions.

Key Components of Fundamental Analysis:
1. Financial Statements:
Fundamental analysis often starts with reviewing a company’s financial statements, which provide a clear picture of its financial health.
- Income Statement: Shows the company’s revenue, costs, and profitability.
- Balance Sheet: Presents a snapshot of a company’s assets, liabilities, and shareholders’ equity at a specific point in time.
- Cash Flow Statement: Tracks the flow of cash in and out of the company, focusing on operating, investing, and financing activities.
2. Financial ratios:
Analysts use financial ratios to assess different aspects of a company’s performance.
- Profitability Ratios (e.g., net profit margin, return on equity)
- Liquidity Ratios (e.g., current ratio, quick ratio)
- Leverage Ratios (e.g., debt-to-equity ratio)
- Efficiency Ratios (e.g., asset turnover, inventory turnover)
3. Qualitative factors:
These include.
- Management: The competence and track record of the company’s leadership.
- Industry and Market Position: The company’s competitive position within its industry, including market share and competitive advantages (e.g., brand strength, intellectual property).
- Economic Conditions: Broader economic factors like interest rates, inflation, and GDP growth can affect a company’s performance.
4. Growth Prospects:
Fundamental analysts often look at future growth potential, which can be influenced by factors like market expansion, innovation, or new product launches.
5. Intrinsic Value Calculation:
This involves estimating the true value of an asset using various models.
- Discounted Cash Flow (DCF): Projects future cash flows and discounts them back to the present to determine a company’s worth.
- Dividend Discount Model (DDM): Estimates the value of a stock based on its future dividend payments.
- Earnings Models: Focus on earnings potential and how those translate into stock value.
6. Economic Indicators:
These include inflation rates, interest rates, unemployment figures, consumer confidence, and global economic trends, which can significantly affect asset prices.